About Us
Kreatoys: The Guardian of Childhood from Europe
The Beginning: A Father's Promise
On a winter night in 2005, German engineer Markus Hoffmann sat in his living room assembling a toy for his daughter. But what he found on the market disappointed him: cheap plastic toys—garishly colored, short-lived, and with a harsh chemical smell.
As a father, it made him pause. As a designer, he saw an opportunity to make a difference.
"Toys should be companions of childhood, not disposable products," he thought. In his Munich workshop, he created the first Kreatoys wooden blocks—made from European beechwood. No plastic, no chemical coatings—just the natural grain and warm feel of real wood.
From workshop to European children's rooms: trust built on quality
At first, Kreatoys was just a niche brand sold at local weekend markets. But parents quickly noticed: these toys weren’t just safe and durable—they kept children happily engaged for hours.
A kindergarten teacher once wrote to Markus: “When the children build castles with your blocks, their eyes light up—that’s pure creativity.”
Kreatoys grew through word of mouth. Partnerships with European educational institutions helped shape the concept of “learning through play.
Germany
Sensory-stimulating toys developed in collaboration with Montessori schools.
Sweden
Minimalist puzzles inspired by the Nordic philosophy of “less is more
France
Today, Kreatoys reaches over 300,000 European families — yet every piece is still handcrafted by European artisans, marked by the promise of “CE” and “FSC” certification
The Future: Bringing Play Back to Its Roots
While others rely on "smart toys," Kreatoys takes a simpler path:
We create toys without screens, because a child's imagination is the best program;
We reject "fast fashion" trends, because true companions stand the test of time;
We believe the best toys are the ones found years later in the attic—covered in scratches and memories.
This is Kreatoys.
More than just toys – a continuation of childhood.
Sustainable Childhood
Toys should not harm the Earth. From recycled Baltic Sea wood to wind energy from Dutch factories, every Kreatoys product carries responsibility for tomorrow.
Silent Teachers
Toys are a child’s first window to the world. Together with child psychologists, we develop designs that foster problem-solving skills (like science kits) or nurture emotions (like emotion dolls).
European Roots, Global Childhood Souls
Rooted in Europe, Kreatoys’ story belongs to all children. Whether a boy in Berlin or a girl under the Barcelona sun — we protect the same thing: a genuine childhood untouched by overwhelming technology.